Parle's Poppins reaches out to older children with a new communication.
Indian consumers' perceptions of the state of their personal finances are also encouraging - 88 per cent rate it as excellent or good
"The toughest part was continuing to believe that we could do it," Tata told journalists covering the Auto Expo in New Delhi, where he unveiled the lowest-priced car in the world. He added that "a promise is a promise", hinting at the ability of his company to deliver even in the face of brutal scepticism.
Star One, a general entertainment channel that attained popularity with its reality shows, The Great Indian Laughter Challenge and Nach Baliye, was identified as one channel that had significantly lost its past glory.
In an increasingly employee-friendly world and one where jobs chase workers, rather than the other way round a bad boss is an HR manager's worst nightmare. More and more companies are adopting a zero-tolerance policy towards bullying supervisors, especially when he is the cause of their losing valuable employees.
Pankaj Ghemawat is dismissive of the obsession with growth and scale economies -- he calls them 'dinosaur economics.' He would be much happier if companies considered all components of economic value while assessing cross-border alternatives.
Separating the roles of chairman and chief executive officer increases the effectiveness of a company's board, according to directors on corporate boards across the country.
Videocon finally brings together its celebrity ambassadors for a brand-building campaign.
How three international brands plan to compete with UB and SAB Miller.
There have been several, high-profile name changes in 2007 and interestingly, many of these have been corporate rebrandings, rather than consumer product name changes.
Written by experts in management, business and strategy, these books promise to be inspiring, informative and educational. Some of them may even be fun reads.
It is understood in organisations across India that work will come to a near standstill during any India-Pakistan match. During the World Cup earlier this year, productivity dropped across ranks as employees trudged in half-asleep, having been up half the night watching matches. In contrast, Twenty-20 cricket eats up only three hours of productive time, compared to the usual 10.
Cadbury aims to change consumer behaviour with its new Celebrations campaign. With an annual per capita consumption level of around 0.14 gram, compared with 10 kg in the US, the Indian market is among the smallest in the world: India accounts for under 0.5 per cent of the $57-billion global chocolate market.
An interview with Robert Tucker, president, The Innovation Resource.
The billion-dollar tags on recent buys by India Inc only underline the caution with which most companies approach M&As.
Coca-Cola India's first corporate campaign isn't about the drinks.
Major advertisers, including Hindustan Unilever, Paras Pharma, Pidilite Industries, Esselworld, Playwin Lotteries and Tata Sky have started relaying commercials in the BEST buses.
Binani Cement is banking on extensive coverage and celebrity endorsements to help build its brand.
Delhi-based market research consultancy Market Pulse spoke with close to 350 consumers in Delhi, Mumbai and Chennai to understand their attitudes to modern retail and their spending patterns.
Compared with the last round, there is a sharp rise in Indians' concern over the economy, with 46 per cent citing it as a major worry.
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